In 2017 PrismA officially became our own club. With 4 of the original members becoming founding members, we took the organizational structure we had built in the CUS and applied it to our own club, making tweaks and adjustments to be as efficient as possible. As our own club, we could fully pursue new growth opportunities as we see fit, and that started by expanding our client program to reach non-Haskayne clubs and small businesses. We also grew our members base to 90 members consisting of general members, directors, and senior executives.
Creating Culture: We took a look at ourselves and asked “what kind of club do we want to be?”. We decided to set a culture standard on which the club would be founded upon.
“Be a part of something bigger. Take the lead.”
This became our core philosophy, and can be seen in everything we strive to do. We set out to be an inclusive club where the underdogs and the overachievers can find community.